Wednesday 10 February 2010

iPulse Wins Beauty Award


The iPulse light therapy hair removal device designed by Gusto for CyDen has picked up a Telva Beauty Award. The award is for 'best beauty device for in home use'. This is the European version of the same device as sold in Boots under the name 'Smooth Skin' and which has recently become Boots' best selling electrical item as well as the top selling product on Boots.com

This is a result of the combination of CyDen's innovative patented technology and Gusto's user centred Industrial Design. Gusto worked closely with the in-house team on this and other projects.

http://www.boots.com/en/Boots-Smooth-Skin/

Friday 5 February 2010

Towards safer glassware in pubs, bars and clubs...


The UK Home Office project with which we were involved last year has been progressed to prototype stage. Aimed at reducing incidences of 'glassing' attacks in pubs and clubs (at least 5000 reported incidences a year with often horrific consequences), the project is a Designing out Crime initiative for the Design and Technology Alliance. Neil Barron from Gusto worked with Innovation RCA at the Royal College of Art and a number of other parties including The Materials KTN through a series of workshops and brainstorms to generate ways forward.

The project was underpinned by two main questions: 'What if we could create a new type of safe drinking vessel for pubs, bars and clubs, especially those where preventing accidental or violent injury is a significant concern?' and...

'What if they were as safe as plastic or paper, operationally and commercially viable, yet gave consumers a social drinking experience equal to or better than conventional glass?'

The first phase of the project resulted in a series of design briefs which were then delivered to tender. Design Bridge won the job and developed two prototypes which were launched yesterday at the Design Council with the presence of all parties and the Home Secretary, Alan Johnson MP. The aim is to take one or both of the ideas into production. They are well explained in the film (to follow). We sincerely hope this leads to a safer drinking experience in pubs, bars and clubs.



http://news.bbc.co.uk/1/hi/magazine/8495617.stm